When blogging first came onto the scene, it was nothing more than a way for people to journal about their private lives. They could share their posts if they chose to, but many blogs remained private. However, it wasn’t long before businesses realized that blogging actually had merit when the content was created and used in the proper ways. It became an excellent marketing technique, and in recent years, it’s only become more and more popular. Now, it’s rare to come across a business website that doesn’t include a blog.

As a dental practice, blogging is essential for you too, as you map out your dental marketing plan.

Search Engine Optimization (SEO)

Google is constantly changing its algorithms, which has sent many SEO experts into a frenzy over the past few years. However, even with all of the changes, keywords are still very important, and it’s essential to have the right ones in your content. Even so, in order for your website to rank higher in search engines, they need to be changing on a consistent basis. It’s not feasible (nor is it practical) for you or your IT personnel to change many of the pages on your site all the time. Most of the pages are static pages. Your blog, on the other hand, is a way to add new content regularly. When blogs contain the proper keywords, and they are structured correctly, they get ranked higher. That means potential patients have a better chance of finding your dental practice when they are searching for your services.

Inform Your Patients

A blog is also an excellent way for you to inform your patients. A good content writer understands the need to write for search engines, but he or she also understands the need to write for people. The combination of the two will result in an excellent, knowledgeable blog, that constantly gives your patients the information they need about their dental health. Patients appreciate dental practices that supply them with the information they need. That is one of the reasons blogs work so well when it comes to dental marketing techniques. Many of your patients – specifically your younger patients – would rather search the Internet than call the office to ask questions. It also saves you a great deal of time.

Grow Your Practice

You are probably already aware that advertising in the Yellow Pages is becoming a thing of the past. Almost everyone is turning to the Internet to get the information they need, and businesses who have an excellent presence online are growing tremendously. In fact:

Companies that blog receive 434% more indexed pages. (Hubspot)
Businesses that blog receive about 126% more lead growth than businesses that don’t blog. (ThinkCreative)
90% of all consumers find customized content more useful. (TMG Custom Media)
By adding a blog to your dentist practice website, you’re allowing yourself to have the opportunity to reach many people that might not have ever heard of your practice without one. Blogging is essential in dental marketing, and it has been proven to aid in practice growth.

If you’re in need of some assistance with creating a solid Internet presence on your website through a new blog, or through one that you had set up previously, we can help. The right dental marketing techniques will position you for success very quickly. However it is essential to work with experts who not only understand your field, but who also know how to produce excellent content that gets great results for your dental practice.

Ben Shaver
Lead Strategist & Consultant

Ben Shaver is a dental marketing consultant for Dental Inbound. He works with practices of all sizes.

His main focus is to develop strategies that provide congruency between traditional media sources and new media platforms.

You can email him at bshaver@dentalinbound.com