This is a common question I get when doing an initial consultation in a dental practice. The answer is actually very simple.

Search: There’s no denying that no matter how someone learned about you they are going to search the Internet to find out as much as possible about your practice.

Google doesn’t index personal Facebook pages but does index a business page and looks for fresh content, videos, pictures and relevant posts. It’s important to make sure you have this available. A good website is key, but people are beginning to use Facebook pages to get their information more and more.

Facebook also allows you to have reviews from your practice management system like Demandforce or Lighthouse 360. Have theses reviews in every place possible.

Be sure to make sure you have a computer terminal or tablet device available for the patient to write reviews of your practice while they are there. Many practices are seeing great success with handing patients a tablet while they are in the operatory or when they check out. They can log in and like you right then. This is also a great way to have patients review you on Yelp.

I call this Christmas Party marketing. In the past, a person would be at a party and notice someone’s great smile and ask them where they go to the dentist or who did the work. Now people can just check out their Facebook profile and see which doctors they like and form their opinion that way.

The strength of the Internet is no longer just being found in search, it’s being chosen as well.

Your Facebook page is also your image so be sure you have a professional one done. A professional marketing company will know all the different apps and plug-ins that will help make your Facebook page look great but also be easy to navigate.

Don’t wait to get started it’s important to have all you social media pages put into place and linked together.

People are talking about dental services right now. Are you part of the conversation?

Ben Shaver
Lead Strategist & Consultant

Ben Shaver is a dental marketing consultant for Dental Inbound. He works with practices of all sizes.

His main focus is to develop strategies that provide congruency between traditional media sources and new media platforms.

You can email him at