The Internet can be confusing for local businesses like dentists to navigate based on the number of changes Google makes to it’s algorithms. Search engine optimization (SEO) is about much more than simply inserting keywords on your home page. Here are some updated SEO tips to make sure you are on the right track with your dental marketing.

1. Invest in excellent web design.

Your dental office should appear professional and capable, and your website should reflect this. Your website will be the hub of your marketing, and it should show off your best qualities. Not only do you want a website that is visually appealing, but you also want to make your site easy to navigate.

First off, you should consider the fact that people can spot templates a mile away. Websites like Dental Inbound do not work with generic templates. Your dental practice is better off working with custom designers who will create original content with unique designs made just for you.

It’s also important that your website uses responsive design so it is easy to read and navigate on smartphones and tablets.

2. Frequently update your website.

One of the reasons so many websites now have blogs is because Google indexes content based on how new and consistent the material is. Dental marketing done efficiently requires you to update at least once a week two if you can. Fortunately, you can turn to a third party to provide you with fresh, relevant content on a regular basis.

3. Focus on social media.

You might be surprised to learn that Google pays attention to Facebook pages made for businesses. You must provide fresh content and update your dental office’s page regularly to see the results.

Not only does Facebook allow you to get noticed, but it also encourages you to focus on reaching out to customers. There is no better form of dental marketing than reaching out to potential patients via social networking.? Additionally, Facebook offers a place for loyal patients to post reviews.

4. Understand the benefits of using keywords.

Keyword research is the first tool you need to make yourself easy to access via an organic search. A successful dental marketing resource will use keywords related to geography, your dental services and other demographics related to your office.

Not only can a third-party company help you uncover keywords, but it can also help you create content that will use each keyword effectively.

5. Utilize link building strategies without compromising content.

Building strong links requires you to first determine which links are going to be your best targets. You do not want to compromise your Google ranking by linking to content that is out of date or lacking authority.

Additionally, you do not want to link to so many outside websites that you lose focus on keeping your content relevant and authentic. Do your best to keep your content focused on dental subjects that you know about. Of course, you can also hire a company to take care of your content needs.

Overall, an effective dental marketing and SEO strategy will give you more opportunities. You will show up in more search results, and you will reach out to patients who would have never found your office otherwise. Marketing services give you the ability to build a mobile presence, engage with potential patients and receive excellent feedback.

Ben Shaver
Lead Strategist & Consultant

Ben Shaver is a dental marketing consultant for Dental Inbound. He works with practices of all sizes.

His main focus is to develop strategies that provide congruency between traditional media sources and new media platforms.

You can email him at