What should your main goal be for marketing?
You need ATTENTION! During the first six months, you need as many people in your designated area to see you. They won’t respond right away so you need to keep promoting yourself to them.
How much should I budget for marketing?
As it relates to your marketing budget it will depend, but those first six months are critical for bringing in new patients. The reality is no matter how much marketing you do over those first six months it takes time to build awareness and start to see a return. You must be aggressive so you can start to build a patient base that will refer you. This doesn’t happen over-night.
I have found that marketing for a Start-Up Dental Practice has to have different marketing in the beginning. For almost all marketing we are looking to advertise to the needle, not the haystack but with Start-Ups it’s different.
You need to build your brand out and develop trust over time with the community. When they do want to go to a new dentist you’re top of mind. It’s best to use a hybrid ad plan involving search marketing with a branding campaign to get your name out. Click Here For A Sample Start-Up Campaign!