Google constantly changes its algorithms which continuously complicates search results. The bigger issue is that most dental marketing companies don’t change their tactics and use the same strategies for each client.
At Dental Inbound we have top Google certified search marketing professionals that work exclusively with dentists. They understand the current landscape of Google and how to build a relationship with them to get to the top of page one!
What Does Our Online Process Include?
Business Listings
The most important step after developing a new or improved website is to have it optimized and begin a relationship with Google. The first step to this is listing your product over hundred of source sites and claiming your places on Google, Yahoo, Bing, and the other big web sources. This is a must for SEO success.
The bottom line is you have to have a comprehensive search strategy that incorporates Web Links, Reviews, Social Media, Content Marketing (blogs and article submissions) and Analytics. Doing all of these steps will send a clear message to Google that you want to be a player in acquiring new patients for your dental practice. You can no longer build a dental website and let it sit there. It must engage your new patients.
First Position Maps, First Page SEO
First Page Maps, First Page SEO
Page One for Content
Keyword Research:
Dental Inbound subscribes to the largest database of online keyword tools. We use numerous Keyword planning tools to determine opportunities as it relates to geography, services, demographics, and numerous other factors.
On-Page SEO Attributes:
Our SEO professionals work with clients to determine how they want to show up in searches. This will create a successful pathway to show up towards the top of online searches.
Different companies use different strategies but we optimize each site to deliver original and current content for distribution.
Link Building Strategy:
Not as important as it once was but we still make sure your site mapping and indexing helps others find you and link to your site.
Content:
This is where we go beyond your typical company. All our content is original and runs through Copyscape software to ensure it’s not being copied. Most dental marketing companies use the same content for every client. That’s why it’s so cheap. We feel each site must have Original Content!
Social Distribution:
Once the content is completed it needs to be distributed. We can distribute your content across multiple channels (Primarily Facebook, Twitter, Google+). We also do social media consulting to help doctors build their networks individually and stay up to date with their patients.
Why Do You Need Great Dental Content?
Ask yourself this question: Has anyone ever called or walked into my dental practice with a question? What are they asking and how often? Most likely if they called you, emailed you, or waited to ask you a question in person then you can bet they asked that question online first. Dental Content Marketing is where you can show off your knowledge and thought leadership in your industry.
How Does This Work?
The Cost?
Our high converting SEO services start at $999/month. Most clients see over 50 new patient opportunities to their request an appointment page after just a few months.
Combining SEO with online marketing and Direct Mail not only makes it less expensive but even more impactful with more New Patient Conversions!
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