Why Do You Need Patient Profiles?
The first step in marketing your practice is knowing the people in your area. It’s important to develop patient profiles to ensure you’re putting together the best messaging and creative (an area where most dental marketing campaigns fail). In today’s media landscape you have to speak to different demographics in different ways. That 35-year-old mom you’re trying to reach probably won’t respond to the senior implant Ad. You can’t blanket your area with one message.
Part of any service we provide includes patient profiles that are specific to your area. We use the latest Nielsen research to make sure we have not only the most current data but the most accurate.