How Do We Do Online Marketing?
By Dominating The Area Around Your Practice!
We develop campaigns that speak to the specific new patients identified in your patient profile.
Then we identify the different online properties that will help reach those individuals and set a radius around your practice (usually five miles but in some areas it might be ten.)
Let’s take a family profile for example. We would target that mother of three by researching where she spends the most time interacting online. Whether that’s national news sites, entertainment sites, Instagram or even that local mommy blog, we will deliver ads to the places she will most likely see them.
Then we do the same for your other profiles.
What Does This Look Like?
First, to make sure we’re covering searches, we develop a PPC campaign based on a detailed keyword list we researched for families.
These include PPC ads and Mobile Click To Call
Then we do Online Display Ads on the news, entertainment, or blog sources most read by Moms. These online ads are designed to build brand awareness.
We then create Social Media Ads to popular sites such as Instagram, Facebook, YouTube and others as necessary.
For example, if Young Professionals is a patient profile of yours, we could place ads on LinkedIn.
If it’s families we will make sure the ads look similar to the ones from your direct mail and other online properties.