Getting through dental school is just the first step to being an actual practicing dentist and owning your own practice. After spending a few years as an associate you get the itch and now you’re ready to get started. So what do you do now to ensure you have new patients when your practice is ready to open?

The key to getting new patients into your practice will be having a precise understanding of the market your practice will be in. 

So where do you start?

The best place to start is by engaging with a good dental marketing consultant. We would love to assist you but getting different opinions helps. Generally, the best resource to find a qualified resource is Linkedin. Google searches will work too but keep in mind that most of the resources you find have paid to be at the top. 

There are numerous other ways that can be effective. The trick is making sure you choose a dental marketing consultant that’s trustworthy and capable of generating results. There are a few things to look into when choosing a consultant to help with your dental practice.

There are Plenty of Choices

In the beginning, it’s likely you will be approached by a few different practice consultants, financial advisors, equipment reps, commercial real estate agents, etc.  These people are great resources to find out who would be available to help you get started on your marketing plan. The biggest caution here is to ask these referring sources if they are getting anything for the referral. Practice consultants in particular generally use just one source that provides some sort of commission for a referral. Be sure to seek out as many options as you can.

What Services Do They Provide

When all is said and done, you’re going to be happiest with a dental marketing consultant that provides all the services you need to promote your practice, including things like online listings, call trackers, website design and development, and both mobile and traditional marketing. Using a consultant that provides all of these services means two things: no aspect of dental marketing will be accidentally forgotten and that all the promotional material will coordinate.

Work with numerous vendors

This is the difference between hiring a marketing company and a consultant. A good consultant listens to your needs and knows which marketing personnel to use. Many start-up dentists get caught in the trap of buying template websites, ineffective SEO, and companies that don’t provide current media options such as mobile. You have to know all your options and a good dental marketing consultant will have numerous resources.


The most important thing to look for when considering the services of a specific dental marketing consultant is that they have a reputation for being trustworthy. Not only should they have been providing their services to the industry for several years, but they should be ready and willing to show you some case studies and a portfolio of past successes. A trustworthy dental marketing consultant is one who stays in constant communication with you, is quick to show you the result of specific marketing attempts and will listen and consider any ideas you might have. You should feel very comfortable when dealing with them.

Ben Shaver
Lead Strategist & Consultant

Ben Shaver is a dental marketing consultant for Dental Inbound. He works with practices of all sizes.

His main focus is to develop strategies that provide congruency between traditional media sources and new media platforms.

You can email him at