It’s rare you’re the only dentist in town so what are you doing to set yourself apart from your competition? I get asked quite a bit what is a cost effective, inexpensive form of marketing for a dental practice?

In my opinion create a dental marketing strategy that includes e-newsletters. With e-newsletters, you can communicate with your entire patient base and reach out to potential new patients, without sounding like an aggressive sales representative. By using an easy email management system, you could send e-newsletters to 500 people for a very low cost. If you were to manually mail those same people, it could cost well over $250 in postage. And don’t forget the printing costs too.

One of the best features of a dental marketing campaign that includes e-newsletters, is that it opens up a two-way dialogue with customers and prospects, both past and present. The information provided in the e-newsletters will create curiosity and prompt the customers and prospects to call or email with questions. This can create the opportunity to get new appointments from existing clients, as well as new patients.

Short e-newsletters provide new information to your future patients, which are meant to educate them and cultivate your relationship with them. E-newsletters generally don’t have the same hard hitting sales pitch as other mediums do. Here are some other things your e-newsletters can do for your practice:

Position your dental office as an expert in the field of dentistry.
E-newsletters can be forwarded and linkable so that your customers can share with their friends and family too.
The content is multipurpose and can be used in different places like social media, blog posts and more.
Most importantly, dental companies that use e-newsletters have a higher rate of return on their dental marketing investments.
Like any other marketing you might choose, make sure your email newsletters are part of a larger campaign. For more marketing resources visit

Ben Shaver
Lead Strategist & Consultant

Ben Shaver is a dental marketing consultant for Dental Inbound. He works with practices of all sizes.

His main focus is to develop strategies that provide congruency between traditional media sources and new media platforms.

You can email him at