If you’re a general dentist or specialist and you feature dentures as one of your services here are some marketing tips to reach potential patients.
1. Preach to the choir. The best place to sell a service you have is to the people who already buy from you. Use your internal patient list and contact them. Practice management systems such as Demandforce, Smile Reminders, or Lighthouse 360 all have the capabilities of delivering campaigns to all your patients. The best part is that these systems usually deliver the message via media they have opted in to (email, text message, etc.)
You may have already offered this to the majority of your patients or know who needs them but what you don’t know is who of their family and friends might need them. Your message should reflect the technology, lifestyle benefit, or something that sounds different so your patient base will mention your services to someone they think that might benefit from it.
2. Newspaper Inserts. We have seen these be extremely effective. Think about your demographic for a second. They still have a high readership in adults 55+ and inserts are something they can pull out of the paper and save until a time they may need it or feel they can afford it.
3. Direct Mail. Quit shaking your head. This medium is on a comeback. Every marketer has moved their message online and “junk mail” has diminished as a result. This provides opportunity to cut through the limited clutter. Make sure you do a large postcard with a great image or graphic and just enough text to entice them to inquire about your dentures.
4. Facebook. What? No? Seriously? Didn’t you just say everyone else is moving their message online? I did, but the fastest growing segment on Facebook is 55+. The younger generation has moved to Twitter, Snapchat, Vine, etc. Once us 35+’ers found our way on it we made it uncool for the younger generation. This is a great place to engage an audience with quality content and a relevant message about denture treatments. Sponsored ads are geo-targeted and affordable.
5. Billboard. I get that these can be pricey but keep in mind that dentals services are something everyone needs but don’t pay attention to until they’re in pain or reminded. What better way to remind your closest population that you’re there to treat their dental needs? Billboards are a 24/7 medium and when someone finally needs a dentist or dentures you had better be present or you won’t be chosen.
Remember your audience for this service and give them enough detail and content to want to know more. Direct them to your website and make sure the patients you have placed dentures for before have written a review.
If you need any help launching a denture campaign don’t hesitate to set-up a free consultation with one of our dental marketing consultants.