As a professional dentist, we understand that your main focus is on running your practice, servicing your existing patients and managing your employees. That’s your job and you do it well. Our job as marketing professionals is to take your dental marketing needs and give you the best dental practice keywords possible. The competition for dental marketing keywords can be outright brutal. Our team of online marketing professionals has the background and experience of providing proper keywords and taking your business to the next level.
We also understand that some dentists like to go it alone. We’d like to offer a few tricks and tips to those dentists looking for dental marketing keywords that will put them ahead of the competition.

– Your first step is to open up the keyword tool at
– Type in familiar keywords such as dentist, family dentist or dentist office.
– The Google Adwords keyword tool will give you a list of keyword ideas that will set you on your way.

Dental practice keywords can also be specific. Take the existing keywords that you find through the Google Adwords keyword tool and mix-and-match those with generic terms that match your location or city.

For example, if you’re focusing on Dental Marketing in Charlotte, NC then use keywords with combinations that include the city of Charlotte:

– family dentist charlotte children
– kids dentist charlotte nc
– childrens dentist charlotte braces

Longtail keyword phrases are often used by people looking for businesses or services online. Adding more specific words onto your list of existing keywords increases the likelihood that someone will find your website. That’s your main goal of dental practice marketing. Without proper search engine optimization keywords, those potential patients will go elsewhere. That affects your bottom line. Every new patient gained is a source of revenue for every visit.

Using the preceding techniques will get you a decent list of keywords for your dental marketing strategy.

If you need further help with completing a more extensive longtail keyword list, email us  We have experience in the industry and offer courteous and knowledgeable help. Please feel free to contact us with any questions or inquiries.

Ben Shaver
Lead Strategist & Consultant

Ben Shaver is a dental marketing consultant for Dental Inbound. He works with practices of all sizes.

His main focus is to develop strategies that provide congruency between traditional media sources and new media platforms.

You can email him at