The reality is that group practices are going to continue to grow. Dentists are partnering with each other to “fight corporate dentistry.”
The pressure is on as group practices start adapting to different models. We know there is a lot that goes on in transition as a group practice grows or as they turn to more of a DSO model.
We have been fortunate to gain experience on different levels with different size group practices as they grow and transition. We do view “Dental Group Practices” Differently from “Dental Service (Support) Organizations” We consider group practices to be a single location with several full-time dentists on staff or a dental group with multiple locations. When non-clinical business services are placed in one central location, that’s when we consider them a DSO.
If this is confusing see this article that does a great job explaining what we mean.
As it relates to marketing, the strategies for each of these can vary quite a bit. With group practices, we look more at the individual practice(s) in that group and get very hyperlocal. Each practice will get their own marketing plan and even though it may or may not have the same name, it’s brand will be built based on the patient base in the radius around the practice(s).
For DSOs, it gets a little more involved as we look at the potential patient base at each practice but also look at how we can leverage a larger brand. Each practice will need online marketing that’s specific to their area but now we can target broader mediums such as radio, billboard, direct mail, etc.
Regardless of how your group is functioning, we have strategies to get the most success out of your marketing spend. Whether you need a marketing team to develop and execute your marketing strategies or you have a marketing team in place and need fulfillment services, we can accommodate your needs.
Here are some common group set-ups we encounter: