Why Direct Mail?
The fact remains that direct mail is gaining acceptance again. While most dentists are focused on email campaigns and online advertising, very few are turning back to the mailbox.
Think about it this way, Google has tried to make it as easy as possible for practices to try online paid search and as a result the internet is oversaturated. Not that there isn’t a place for online advertising in your campaigns but it won’t move the needle as much as you might think. Fifty percent of the population isn’t going to the dentist and the other 50% may already have a dentist or will go through insurance. So how many people are actually searching for a dentist online?