Marketing Articles2022-01-25T11:48:51-05:00

Marketing Articles

Market Like You Mean It!

Dental Marketing

Dental Marketing Articles

We are a group of advisors first and direct mail specialists second.

REQUEST A CONSULTATION

Be Educational With Your Dental Marketing and Save Money

By |September 10th, 2017|

Did you realize there’s a type of marketing that you could be missing out on? It’s called educational marketing. This approach bridges the gap left behind by the American Dental Association. The ADA doesn’t focus on creating and optimizing educational content [...]

Comments Off on Be Educational With Your Dental Marketing and Save Money

Adding a New Dentist? What You Need To Know To Get Them New Patients

By |August 2nd, 2017|

Growth inside of a practice is inevitable if you have been successful with your current patients. Now you’re ready to make the decision of adding an associate. This can create great opportunities but will also create unique challenges. The biggest [...]

Comments Off on Adding a New Dentist? What You Need To Know To Get Them New Patients

Dental Marketing Strategy- You Need to Be Comprehensive

By |July 6th, 2017|

Marketing for the 21st Century Practice Ever heard the old saying “Plan your work and work your plan!” Seems easy enough; however, most dental practices don’t follow this crucial piece of advice. Most practices we work with either change their strategy monthly [...]

Comments Off on Dental Marketing Strategy- You Need to Be Comprehensive

How to Market for a High Growth Solo Practice

By |May 20th, 2017|

I’ve had numerous conversations over the years with dentists looking to take a step further and grow their practice. Most have been working in a practice that has an aging patient base and need an influx of a new type [...]

Comments Off on How to Market for a High Growth Solo Practice

Building a Patient Base to Sell Your Practice

By |April 3rd, 2017|

Sometimes this is hard to admit but if you’re building up a practice to sell it in the near future (Less than five years) you have to go about your marketing in a very deliberate way. Branding It will be [...]

Comments Off on Building a Patient Base to Sell Your Practice

Dental Marketing for Cosmetic Dentists

By |March 11th, 2017|

Cosmetic Dental Marketing requires considerable marketing expertise, partly because of the increased competition from the many cosmetic dentists and partly because you’ll need to convince potential patients who are on the fence about cosmetic procedures. How do you convince potential [...]

Comments Off on Dental Marketing for Cosmetic Dentists

Google Chrome to Require SSL Certificates in 2017

By |January 3rd, 2017|

Secure (HTTPS) websites will be favored over Non-Secure (HTTP) websites. As of January 1, 2017 Google set a deadline for all Chrome users to move towards a more secure web. Please see these two articles released by Google.  https://security.googleblog.com/2016/09/moving-towards-more-secure-web.html https://security.googleblog.com/2015/12/indexing-https-pages-by-default.html [...]

Comments Off on Google Chrome to Require SSL Certificates in 2017

Determining How To Market Your Dental Practice

By |November 23rd, 2016|

One of the biggest pushbacks I get when I consult dental practices about their marketing is HOW they want to market their practice to bring in new patients. Getting a patient’s attention is hard. Getting them to act when you [...]

Comments Off on Determining How To Market Your Dental Practice

Does A Dentist Even Need Online Marketing?

By |July 11th, 2016|

There have been numerous articles, lectures, and sales pitches relating to online presence for dentists. It’s complicated looking at what you need for a website, search engine optimization (SEO), and online ads (PPC). The question remains is do you need [...]

Comments Off on Does A Dentist Even Need Online Marketing?
Go to Top