Why Hire A Dental Marketing Consultant?

Dental Inbound was founded by dental marketing consultants as a resource to dental practices and specialists.

Our primary goal with each client is to transform them into a referral practice that has the ability to grow by hundreds of thousands of dollars a year. 

We have found over time that the word “marketing” gets confused with advertising. Many dental marketing companies focus on just online media tactics. That’s important but to be a referral practice you need to be successful in the following three areas:

Multi-Channel Advertising

This is the top of the hourglass. This is the sandbox where almost all dental marketing companies play. This is important but only part of a successful marketing strategy.

Our Team Works On:

  • Research
  • Patient Profiles
  • Websites
  • SEO
  • PPC
  • Social Media Ads
  • Messenger Ads
  • Click To Call
  • Display
  • Geo-Fencing
  • Native Advertising
  • Programmatic
  • Direct Mail
  • Media Buying

When done consistently this can regularly bring in new patients.

Then what?

Patient Experience Marketing

I don’t know any other marketing companies that focus on this. Most of the time this is a small portion of a larger practice consulting engagement.

It is paramount that your staff is well trained in communication strategies. People come to you based on the experience they expect to have. You need a staff that works well together and understands the importance of customer service.

Our Team Works On:

  • Building out community opportunity profiles.
  • Building out staff behavioral profiles based on the DISC Assessment and Values index.
  • Training on how to deal with each type of patient personality.
  • Techniques to get more reviews.
  • In office techniques to WOW new patients!
  • Create videos specific to the practice that help with treatment planning, post-op experience, and promotion of the staff and services.

How do we capitalize on this?

Referral Marketing

Another area that doesn’t get enough attention. If we want to grow your practice we need to make sure that you are getting as many referrals each month as the amount of attrition. If you know year to year you lose 20 patients a month then you need 20 referrals a month just to stay even.

If you’re successful in this area then our advertising isn’t used to replace lost patients. It will function to grow the practice. See how this all works together?

Our Team Works On:

  • Programs to encourage engagement between existing patients and new patients.
  • Identifying the right local sponsorship opportunities.
  • Building out a promotional strategy that encourages new patients to refer. 
  • Use Net Provider Score as a tool to encourage more referrals.
  • Train Staff on how to ask for referrals and how to use existing software to engage their current patient base.

Success in each of these areas is what builds out a great dental practice. Our consultants have a diverse knowledge of each of these areas and can apply the above techniques to get the most attention to your dental practice.

Ben Shaver

Ben Shaver

Lead Strategist

We also work with a network of dental professionals:

  • Practice Consultants
  • Practice Managers
  • Practice Appraisers
  • Staffing Experts
  • Accounting Experts
  • Financial Advisors
  • Real Estate Professionals

Contact us today to find out how Dental Inbound consulting services will double your practice growth in under a year!

dental marketing company
Dental Marketing Charlotte

Talk about online leads! Dental Inbound has helped us dramatically increase our online presence and consistently deliver new patients each month!

Advanced DentistryOnline Patient Leads

As a start-up they worked with my budget and helped me get my practice up and running. The Consultants did a great job understanding what my practice needed.

New Town DentistryBuilding Start-Up Practice

We are very aggressive with our marketing and use a lot of print and radio advertising. Dental Inbound gets the best rates and has helped us in getting over 200 new patients a month in our practices!

Carolina's Dental CenterPrint & Radio Advertising

Dental Inbound did a great job putting our website together and building our online presence. Our new patients tripled in three months!

Dr. FryarNew Website