Dental Marketing

Case Study #1- General Dentistry:
Total Dental LKN

Their objective was to create a new brand for their practice and increase new patients by 25%.

We developed a modern, user-friendly website that provides an interactive experience for people searching for dental  services. The website was optimized and an aggressive SEO and PPC campaign was launched. This includes a comprehensive social media strategy with blogs, Facebook and other content sources that helped the practice show up in numerous Internet searches for different dental procedures.

We also used Internal marketing to promote the practice and increase recall.

The results were almost a 35% increase in the first six months and an increase in quality of patients and revenue.

Dental Marketing

Case Study #2- Cosmetics and Sedation:

Advanced Dentistry of Blakeney

Their objective is to brand themselves as high-end cosmetic dentists in their local area. We created an internal and external marketing program to help with referrals, new patients, and patient recall.

  • We implemented a consistent SEO campaign for target areas such as cosmetics and sedation. In less than four months they were on page one for both.
  • We developed an external marketing strategy with direct mail, local magazine, and print.
  • We created referrals from current patients by using collateral sources for distribution.
  • We helped develop an online review source that links to their website and created a click for appointment call to action.

These efforts have significantly helped their quality new patient numbers as well as doubled revenue year to year.

Dental Marketing Consultants

Case Study #3- Multiple Locations:

Carolina’s Dental Center

Their objective was to increase their market presence for their multiple practices. We restructured their marketing plan and established clear goals of success. Through our media contacts and vendor evaluations we recognized opportunities for them to acquire new patients and the best value for their marketing dollars.

We started by tracking their current marketing phone calls and helped them to identify a need for staff efficiency. Through their staff efficiency grader we concluded that their conversions on the phone needed improvement. The doctor made it a priority to get his staff the proper training and also incorporated incentives for staff conversion percentages.

After the training they began to see significantly more new patients come through the door. We began working on their online presence as well as magazine, radio and print campaigns.  Their marketing has been hugely successful because of the investment in the market and training to their staff.

The results have been over the top. In one year they doubled revenue and have seen as many as 300+ new patients in a month.

Dental Marketing

Case Study #4- Start-Up:

New Town Dentistry

As a start-up practice they were limited with marketing dollars and needed to start developing new patients immediately. We designed a website and SEO program to help them be identified online.

We then identified grassroots opportunities they could execute themselves. From that point we looked at affordable local advertising that kept them within their budget but would be the most effective at providing new patients.

In the first three months they have seen double-digit growth in their new patient base resulting in increased revenue and more marketing dollars to invest.

Dental Marketing

Case Study #5- Reinventing a practice:

Dr. Fryar

After selling his practice, Dr. Fryar wanted to grow a new practice and needed all new branding materials.  We put together a branding package and a website that utilized video testimonials which is viewed more than the home page.

We put together an aggressive online campaign of SEO, Content, Social, and Adwords combined with direct mail and local print.

The results over delivered expectations. Dr. Fryar has seen record months in just his first year with the new practice.

Dental Marketing

Case Study #6- Transitional Practice:

Park Cedar Dentistry

Like most practices at some point one doctor begins to cut back hours and phase themselves out of the practice. In transition the doctor taking on a bigger role wanted to bring in more new patients as they had just hired an associate.

We helped them transition from the national dental marketing agency they were working with that had template designs and a limited approach. We evaluated their market and saw significant opportunity for them to increase their client base.

We set up an in-office dental savings plan and promoted it through an aggressive PPC campaign.

In the first month they saw a significant influx of new patients, tripled their web hits and their existing patient recall was at it’s highest in five years.

Dental Marketing

Case Study #7- Product Focus:

Denture World

When we sat down with Dr. Merrill to do our consult we discovered the doctor primarily was interested in bringing in more denture cases.

We did some local research in the area, pulled an opportunity map, and discovered her local area not only had a higher percentage of 55+ individuals but they were heavy newspaper readers as well.

We looked at the options and saw that inserts over-indexed with this group so we put together a campaign focused on Dentures utilizing inserts.

The results were great. With an investment of less than $1,000 they see an average of 10 new patients a month.

Dental Marketing

Case Study #8- New Doctor:

Monroe Family Dentistry

When Dr. K arrived at Monroe Family Dentistry he brought a young energy that drove him to want to fill the chairs. Their current marketing strategies didn’t produce much results in the past so we looked at potential opportunities in their area.

Through our research we found that his area didn’t necessarily have high income homes which created a challenge in getting the right patients in. We created a responsive website geared towards families and began to market through online sources and direct mail. In addition he began internal campaigns and got his staff involved with social media.

After four months his revenue increased over 30% and he has significantly increased his patient base.

Dental Marketing

Case Study #9- Orthodontics:

Gaston Dental Associates

Gaston Dental Associates wanted to increase their revenue by adding orthodontics to their services. We looked at the competition in the market and felt with the proper marketing campaign they could be a significant player in Ortho.

We re-did their website to be responsive and mobile friendly, launched an aggressive SEO strategy, did direct mail monthly and placed ads on Facebook.

In two months the practice went from getting less than 80 new patient calls to over 200.

New patients to their Orthodontic practice continue to increase month to month!

The results were great. With an investment of less than $1,000 they see an average of 10 new patients a month.