Dental Marketing - Dental Marketing Company

Case Study: Bought An Existing Practice

Dr. Roy Jennings

Dr. Jennings purchased a practice from a retiring dentist. He didn’t want to change the culture of the practice too much and alienate the current patient base. His main objective was steady growth that would bring in 15-20 new patients a month.
He wanted to target families in his local area to help bring down the average age of his patient base. Looking at the demographics of his area this was a group we knew we could be successful reaching.

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We put together a branding package and a user-friendly website that would communicate the culture of the practice and help guide potential patients to the services they sought out.

After the initial build out we put together an online package utilizing SEO, PPC, online display ads, and social media advertising. Our target was 25-44-year-old mothers.

In month three we were delivering over 20 new patients a month that was coming exclusively from the marketing efforts.

Update: Entering his second year with Dental Inbound, Dr. Jennings is consistently receiving 30 quality new patients each month and has brought down the average patient age of the practice by 15 years!

What was the cost?

Branding: $1500
Website: $3900
Online Marketing: $2,000/month

Dental Marketing - Dental Marketing Company

Case Study: Practice Re-Brand

Total Dental LKN

Their objective was to create a new brand for their practice and increase new patients by 25%.
We developed a modern, user-friendly website that provides an interactive experience for people searching for dental services.

The website was optimized and an aggressive SEO and PPC campaign was launched. This included a multi-channel online strategy that helped the practice show up in numerous Internet searches for different dental procedures.

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We also used online advertising and local print advertising to promote the practice and increase recall.

The results were a 35% increase in the first six months and an increase in quality of patients and revenue.

What was the cost?

Branding: $1500
Website: $3500
Online Marketing: $2,000/month
Print Advertising: $750/month

Dental Marketing - Dental Marketing Company

Case Study: Cosmetics and Sedation

Advanced Dentistry of Blakeney

Their objective is to brand themselves as high-end cosmetic dentists in their local area. We created an internal and external marketing program to help with referrals, new patients, and patient recall.

We implemented a consistent SEO campaign for target areas such as cosmetics and sedation. In less than four months they were on page one for both. We developed an external marketing strategy with direct mail, local magazine, and print.

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We created referrals from current patients by using collateral sources for distribution.

We helped develop an online review source that links to their website and created a click for appointment call to action.
These efforts have significantly helped their quality new patient numbers as well as doubled revenue year to year.

What was the cost?

Website: $4,000
Online Marketing: $2,500/month
Traditional Advertising: $1500/month (Magazine/Print)

Dental Marketing - Dental Marketing Company

Case Study: Orthodontics

Gaston Orthodontics

Gaston Dental Associates wanted to increase their revenue by adding orthodontics to their services. We looked at the competition in the market and felt with the proper marketing campaign they could be a significant player in Ortho.

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We re-did their website to be responsive and mobile friendly, launched an aggressive SEO, PPC, content, and Facebook ad campaign. We run direct mail every other month geared toward the teen demographic.

In less than three months, the practice went from getting only 50 new patient inquiries to over 200. Resulting in over 30 new patients a month!

What was the cost?

Website: $3,500
Online Marketing: $2,000/month
Direct Mail: $2750/every other month

Dental Marketing - Dental Marketing Company

Case Study: Bought An Existing Practice

Monroe Family Dentistry

When Dr. K arrived at Monroe Family Dentistry he brought a young energy that drove him to want to fill the chairs. Their current marketing strategies didn’t produce many results so we looked at potential opportunities in their area.

Through our research, we found that his area didn’t necessarily have high-income homes which created a challenge in getting the right patients in. We pulled patient profiles and created a responsive website geared towards families. and began to market through online sources and direct mail. In addition, he began internal campaigns and got his staff involved with social media.

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We began to market through online sources and direct mail. In addition, he began internal campaigns and got his staff involved with social media.
After four months his revenue increased over 30% and he has significantly increased his patient base to the patients he wants.

What was the cost?

Website: $3,500
Online Marketing: $2,000/month
Direct Mail: $2,750/month
Billboard: $1,000/month

Dental Marketing - Dental Marketing Company

Case Study: Multiple Locations

Carolina’s Dental Center

Their objective was to increase their market presence for their multiple practices. We restructured their marketing plan and established clear goals of success. Through our media contacts and vendor evaluations, we recognized opportunities for them to acquire new patients and the best value for their marketing dollars.

We started by tracking their current marketing phone calls and helped them to identify a need for staff efficiency. Through their staff efficiency grader, we concluded that their conversions on the phone needed improvement. The doctor made it a priority to get his staff the proper training and also incorporated incentives for staff conversion percentages.

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After the training, they began to see significantly more new patients come through the door. We began working on their online presence as well as magazine, radio and print campaigns. Their marketing has been hugely successful because of the investment in the market and training to their staff.

The results have been over the top. In one year they doubled revenue and have seen as many as 300+ new patients in a month.

What was the cost?

Radio: $6,000/month
Community Marketing: $2,000/month
Online Advertising: $200/month
Traditional Advertising: $1500/month (Magazine/Print)

Dental Marketing - Dental Marketing Company

Case Study: Start-Up

New Town Dentistry

As a start-up practice, they were limited with marketing dollars and needed to start developing new patients immediately. We designed a website and SEO program to help them be identified online.

We then identified grassroots opportunities they could execute themselves. From that point, we looked at affordable local advertising that kept them within their budget but would be the most effective at providing new patients.

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In the first three months, they have seen double-digit growth in their new patient base resulting in increased revenue and more marketing dollars to invest.

What was the cost?

Website: $4,500
Online Marketing: $1,500/month (SEO)
Traditional Advertising: $750/month (In-Store)

Dental Marketing - Dental Marketing Company

Case Study: Reinventing A Practice

Dr. Fryar

After selling his practice, Dr. Fryar wanted to grow a new practice and needed all new branding materials. We put together a branding package and a website that utilized video testimonials which are viewed more than the home page.

We put together an aggressive online campaign of SEO, Content, PPC, and Social Media Ads combined with direct mail.

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The results over-delivered expectations. Dr. Fryar has seen record months in just his first year with the new practice. Including some months with over 80 new patients.

What was the cost?

Website: $4,000
Online Marketing: $2,000/month
Direct Mail: $2500/Month

Dental Marketing - Dental Marketing Company

Case Study: Transitional Practice

Park Cedar Dentistry

Like most practices at some point, one doctor begins to cut back hours and phase themselves out of the practice. In transition, the doctor taking on a bigger role wanted to bring in more new patients as they had just hired an associate.

We helped them transition from the national dental marketing agency they were working with that had template designs and a limited approach. We evaluated their market and saw a significant opportunity for them to increase their patient base.

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We set up an in-office dental savings plan and promoted it through an aggressive online campaign including SEO, PPC, and Social Media.
In the first month they saw a significant influx of new patients, tripled their web conversions and their existing patient recall was at its highest in five years.

What was the cost?

Website: $4,000
Online Marketing: $2,000/month
Dental Savings Plan: $500

Dental Marketing - Dental Marketing Company

Case Study: Product Focus

Denture World

When we sat down with Dr. Merrill to do our consult we discovered the doctor primarily was interested in bringing in more denture cases.

We pulled a patient profile along with an opportunity map. We discovered her local area not only had a higher percentage of 55+ individuals but also had a high index of people not going to the dentist. This created an opportunity to advertise to those people and get them in for a check-up and a fitting for dentures.

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The results were the largest they had ever seen! With an average investment of $3,000/month, they see an average of 20 new denture patients a month!

What was the cost?

Direct Mail: $3,000/month