Case Study: Bought An Existing Practice
Dr. Roy Jennings
Dr. Jennings purchased a practice from a retiring dentist. He didn’t want to change the culture of the practice too much and alienate the current patient base. His main objective was steady growth that would bring in 15-20 new patients a month.
He wanted to target families in his local area to help bring down the average age of his patient base. Looking at the demographics of his area this was a group we knew we could be successful reaching.
We put together a branding package and a user-friendly website that would communicate the culture of the practice and help guide potential patients to the services they sought out.
After the initial build out we put together an online package utilizing SEO, PPC, online display ads, and social media advertising. Our target was 25-44-year-old mothers.
In month three we were delivering over 20 new patients a month that was coming exclusively from the marketing efforts.
Update: Entering his second year with Dental Inbound, Dr. Jennings is consistently receiving 30 quality new patients each month and has brought down the average patient age of the practice by 15 years!