Case Studies

Case Study: Bought An Existing Practice

Dr. Roy Jennings

Dr. Jennings purchased a practice from a retiring dentist. He didn’t want to change the culture of the practice too much and alienate the current patient base. His main objective was steady growth that would bring in 15-20 new patients a month.
He wanted to target families in his local area to help bring down the average age of his patient base. Looking at the demographics of his area this was a group we knew we could be successful reaching.

Case Study: Practice Re-Brand

Total Dental LKN

Their objective was to create a new brand for their practice and increase new patients by 25%.
We developed a modern, user-friendly website that provides an interactive experience for people searching for dental services.

The website was optimized and an aggressive SEO and PPC campaign was launched. This included a multi-channel online strategy that helped the practice show up in numerous Internet searches for different dental procedures.

Case Study: Cosmetics and Sedation

Advanced Dentistry of Blakeney

Their objective is to brand themselves as high-end cosmetic dentists in their local area. We created an internal and external marketing program to help with referrals, new patients, and patient recall.

We implemented a consistent SEO campaign for target areas such as cosmetics and sedation. In less than four months they were on page one for both. We developed an external marketing strategy with direct mail, local magazine, and print.

Case Study: Orthodontics

Gaston Orthodontics

When Gaston Orthodontics opened they wanted to become the top provider in Gastonia, NC for orthodontic procedures. We looked at the competition in the market and felt with the proper marketing campaign they could be a significant player in Ortho.

We helped them put together strategies to not only reach patients in the area but build out referrals as well.

Case Study: Bought An Existing Practice

Monroe Family Dentistry

When Dr. K arrived at Monroe Family Dentistry he brought a young energy that drove him to want to fill the chairs. Their current marketing strategies didn’t produce many results so we looked at potential opportunities in their area.

Through our research, we found that his area didn’t necessarily have high-income homes which created a challenge in getting the right patients in. We pulled patient profiles and created a responsive website geared towards families. and began to market through online sources and direct mail. In addition, he began internal campaigns and got his staff involved with social media.

Case Study: Multiple Locations

Carolina’s Dental Center

Their objective was to increase their market presence for their multiple practices. We restructured their marketing plan and established clear goals of success. Through our media contacts and vendor evaluations, we recognized opportunities for them to acquire new patients and the best value for their marketing dollars.

We started by tracking their current marketing phone calls and helped them to identify a need for staff efficiency. Through their staff efficiency grader, we concluded that their conversions on the phone needed improvement. The doctor made it a priority to get his staff the proper training and also incorporated incentives for staff conversion percentages.

Case Study: Start-Up

New Town Dentistry

As a start-up practice, they were limited with marketing dollars and needed to start developing new patients immediately. We designed a website and SEO program to help them be identified online.

We then identified grassroots opportunities they could execute themselves. From that point, we looked at affordable local advertising that kept them within their budget but would be the most effective at providing new patients.

Case Study: Reinventing A Practice

Dr. Fryar

After selling his practice, Dr. Fryar wanted to grow a new practice and needed all new branding materials. We put together a branding package and a website that utilized video testimonials which are viewed more than the home page.

We put together an aggressive online campaign of SEO, Content, PPC, and Social Media Ads combined with direct mail.

Case Study: Transitional Practice

Park Cedar Dentistry

Like most practices at some point, one doctor begins to cut back hours and phase themselves out of the practice. In transition, the doctor taking on a bigger role wanted to bring in more new patients as they had just hired an associate.

We helped them transition from the national dental marketing agency they were working with that had template designs and a limited approach. We evaluated their market and saw a significant opportunity for them to increase their patient base.

Case Study: Product Focus

Denture World

When we sat down with Dr. Merrill to do our consult we discovered the doctor primarily was interested in bringing in more denture cases.

We pulled a patient profile along with an opportunity map. We discovered her local area not only had a higher percentage of 55+ individuals but also had a high index of people not going to the dentist. This created an opportunity to advertise to those people and get them in for a check-up and a fitting for dentures.