Case Studies

When we first began working with the Reimels Dental Group they only had six practices. They were looking to grow aggressively and were primarily concentrating on SEO, PPC, and Social Media.

Their primary challenge was that not all of their practices were under the same name. This meant we had to help the marketing director research the demographics of each area and provide a different strategy for each mailing.

We began working with only three of their practices to help prove out the concepts and show the power of direct mail. In less than six months, direct mail was their main source of advertising in all six practices.

Carolinas Dental Center brought us in to manage advertising campaigns for their four practices. Their owner was already heavily skilled in marketing and was looking for an advertiser that could deliver on his strategies.

His objective was to increase market share by adding new practices and focusing on comprehensive dentistry. This included focusing on the uninsured through his dental savings plan and strong referral marketing. We developed a clear strategy towards new patient specials, dental savings plan, cosmetics, sedation and more.

Dr. Jennings purchased a practice from a retiring dentist. He didn’t want to change the culture of the practice too much and alienate the current patient base. His main objective was steady growth that would bring in 15-20 new patients a month.

He wanted to target families in his local area to help bring down the average age of his patient base. Looking at the demographics of his area this was a group we knew we could be successful reaching.

Like most practices at some point, one doctor began to cut back hours and sell out to the associate. In transition, the doctor taking on a bigger role wanted to bring in more new patients as they had just hired an associate.

We helped the purchasing doctor create new opportunities for the practice while not sacrificing the brand that was already established.

We researched their market and saw a significant opportunity for them to turn their aging patient base into more families and professionals.

When the doctor purchased this practice he brought a young energy that drove him to want to fill the chairs. The previous owners marketing strategies didn’t produce the results he wanted so we began by researching the potential opportunities in his area.

Through our research, we found that his area didn’t necessarily have high-income homes which created a challenge in getting the right patients in. We pulled patient profiles and created a campaign geared towards families.

Campaign: Hygiene

As a start-up practice, they were limited with marketing dollars and needed to start developing new patients immediately. We launched their direct mail campaigns at the launch and in the first month they brough in 15 new patients.

We then identified grassroots opportunities they could execute themselves. From that point, we continued using the most cost effective direct mail strategy for their  budget but would still be effective at providing new patients.

When Gaston Orthodontics opened they wanted to become the top provider in Gastonia, NC for orthodontic procedures. We looked at the competition in the market and felt with the proper direct mail campaign they could be a significant player in Ortho.

We created campaigns geared towards reaching not only students but to brand to moms. We utilized imagery that looked like kids taking selfies to get attention in the mailbox.