Start-Ups

Dental Marketing - Dental Marketing Company

Dental Marketing Case Study: General Dentist Practice

New Town Dentistry

As a start-up practice, they were limited with marketing dollars and needed to start developing new patients immediately. We designed a user-friendly website and an online search campaign to help them capture people looking for dental procedures in their area.

We then identified grassroots opportunities they could execute themselves. From that point, we looked at affordable local advertising that kept them within their budget but would be the most effective at providing new patients.

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Utilizing the online search pack they saw double-digit growth each month in the first six months. The steady growth helped lead to quality patients and helped them grow their referral base quickly.

What was the cost?

Website + Branding: $5,000
Online Search Pack: $1,500/month (SEO + PPC)
Traditional Advertising: $750/month (In-Store)

Dental Start-Up Logo

Dental Marketing Case Study: Sleep Focus

Carolina’s Dental Sleep Center

When Carolina’s Dental Sleep Center approached us about their start-up we were excited about the opportunity to market dental sleep services.

We began by doing extensive market research and learned there were numerous demographics we could target (Seniors, Adult Males, Middle Age Moms.)

We designed a logo, collateral materials, and an interactive website with a sleep study. In our six-month start-up plan, we included PPC ads, social media ad funnels, SEO, and online display.

In the first three months alone they saw thousands of visitors to their website, over 75 appointment requests, and started getting significant referrals in the community.

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We re-did their website to be responsive and mobile friendly, launched an aggressive SEO, PPC, content, and Facebook ad campaign. We run direct mail every other month geared toward the teen demographic.

In less than three months, the practice went from getting only 50 new patient inquiries to over 200. Resulting in over 30 new patients a month!

What was the cost?

Website: $3,500
Online Marketing: $2,000/month
Direct Mail: $2750/every other month

Dental Marketing - Dental Marketing Company

Dental Marketing Case Study: General Practice Start-Up

Dr. Fryar

After selling his 12 operatory practice, Dr. Fryar wanted to continue practicing for a few more years in a much smaller location.

He wanted to grow a new practice and needed all new marketing materials. We put together a custom website and utilized video testimonials to promote the practice.  These videos are still viewed more than the home page.

He utilized the multichannel pack of  SEO, Content, PPC, Social Media Ads and direct mail.

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The results over-delivered expectations. Dr. Fryar has seen record months in just his first year with the new practice. Including some months with over 80 new patients.

What was the cost?

Website: $4,000
Multi-Channel Marketing Pack: $5,000/month

Dental Marketing - Dental Marketing Company

Dental Marketing Case Study: Orthodontics

Gaston Orthodontics

When Gaston Orthodontics opened they wanted to become the top provider in Gastonia, NC for orthodontic procedures. We looked at the competition in the market and felt with the proper marketing campaign they could be a significant player in Ortho.

We helped them put together strategies to not only reach patients in the area but build out referrals as well.

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We re-did their website to be responsive and mobile friendly, launched an aggressive SEO, PPC, content, and Facebook ad campaign. We run direct mail every other month geared toward the teen demographic.

In less than three months, the practice went from getting only 50 new patient inquiries to over 200. Resulting in over 30 new patients a month!

What was the cost?

Website: $3,500
Online Marketing: $2,000/month
Direct Mail: $2750/every other month

Purchased Practice

Dental Marketing - Dental Marketing Company

Dental Marketing Case Study: General Practice

Dr. Roy Jennings

Dr. Jennings purchased a practice from a retiring dentist. He didn’t want to change the culture of the practice too much and alienate the current patient base. His main objective was steady growth that would bring in 15-20 new patients a month.
He wanted to target families in his local area to help bring down the average age of his patient base. Looking at the demographics of his area this was a group we knew we could be successful reaching.

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We put together a branding package and a user-friendly website that would communicate the culture of the practice and help guide potential patients to the services they sought out.

After the initial build-out, we executed the search and social pack utilizing SEO, PPC, online display ads, and social media advertising. Our target was 25-44-year-old mothers.

In month three we were delivering over 20 new patients a month that was coming exclusively from the marketing efforts.

Update: Entering his fourth year with Dental Inbound, Dr. Jennings is consistently receiving 30 quality new patients each month and has brought down the average patient age of the practice by 15 years! He is also spending under $1,000 a month and still growing new patients.

What was the cost?

Branding: $1500
Website: $3500
Search + Social: $2,500/month

Ongoing Spend: $1,000 to maintain SEO and website presence.

Dental Marketing - Dental Marketing Company

Dental Marketing Case Study: Family Practice

Total Dental LKN

Their objective was to create a new brand for the practice and increase new patients by 25%.

We developed a modern, user-friendly website that provides an interactive experience for people searching for dental services.

The website was optimized and an aggressive SEO and PPC campaign was launched. Their online advertising included SEO, PPC, and social media ads.  This helped the practice show up in numerous Internet searches for different dental procedures.

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In addition to the online, they also included traditional mediums like direct mail and local magazines. They utilized our start-up and multi-channel pack for the first six months.

Their web traffic increased three-fold and they ended up with 50+ new patients a month after six months

What was the cost?

Branding: $1500
Website: $3500
Online Marketing + Diect Mail: $5,000/month

Dental Marketing - Dental Marketing Company

Dental Marketing Case Study: Family Practice 

Park Cedar Dentistry

Like most practices at some point, one doctor begins to cut back hours and phase themselves out of the practice. In transition, the doctor taking on a bigger role wanted to bring in more new patients as they had just hired an associate.

We helped the purchasing doctor create new opportunities for the practice while not sacrificing the brand that was already established.

We researched their market and saw a significant opportunity for them to turn their aging patient base into more families and professionals.

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We set up an in-office dental savings plan and promoted it through an aggressive online campaign including SEO, PPC, and Social Media.

In the first month, they saw a significant influx of new patients, tripled their web conversions and their existing patient recall was at its highest in five years. They continue seeing over 3o new patients they want each month.

What was the cost?

Website: $3,500
Search and Social Pack: $2,000/month
Dental Savings Plan Set-Up: $500

Dental Marketing - Dental Marketing Company

Dental Marketing Case Study: Cosmetics and Sedation

Advanced Dentistry of Blakeney

When they bought the practice their objective was to brand themselves as high-end cosmetic dentists in their local area. We created an internal and external marketing program to help with referrals, new patients, and patient recall.

We executed our multichannel pack beginning with online campaigns targeting cosmetics and sedation. In less than four months they were on page one for both.

We also executed an external marketing strategy with direct mail, local magazine, and print.

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We helped them create referrals from current patients by consulting on patient experience and follow-up.

We helped develop an online review source that links to their website and created a click for appointment call to action.

These significantly helped their quality new patient numbers as well as double revenue year to year.

What was the cost?

Website: $4,000
Multichannel Marketing Pack: $5,000/month (SEO, PPC, Social, Direct Mail, Magazine)

Ongoing: After the initial six months they focused solely on online search and get over 25 high-end cosmetic patients a month.

Dental Marketing - Dental Marketing Company

Dental Marketing Case Study: Family Practice

Monroe Family Dentistry

When the doctor purchased this practice he brought a young energy that drove him to want to fill the chairs. The previous owners marketing strategies didn’t produce the results he wanted so we began by researching the potential opportunities in their area.

Through our research, we found that his area didn’t necessarily have high-income homes which created a challenge in getting the right patients in. We pulled patient profiles and created a responsive website geared towards families.

We began to market through online sources and direct mail. In addition, he began internal campaigns and got his staff involved with social media.

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They used the muti-channel pack to increase awareness in the community. In addition, he began internal campaigns and got his staff involved with social media.

After four months his revenue increased over 30% and he has significantly increased his patient base to the patients he wants.

What was the cost?

Website: $3,500
Multichannel Pack: $5,000/month (SEO, PPC, Social Ads, Direct Mail)
Billboard: $1,000/month

DSOs Adding Locations

Dental Marketing - Dental Marketing Company

Dental Marketing Case Study: Multiple Practices

Carolina’s Dental Center

Their objective was to increase their market presence as they added new practices. We restructured their marketing plan and established clear goals of success. Through our media contacts and vendor evaluations, we recognized opportunities for them to acquire new patients and the best value for their marketing dollars.

We started by tracking their current marketing phone calls and helped them to identify a need for staff efficiency. Through their staff efficiency grader, we concluded that their conversions on the phone needed improvement. The doctor made it a priority to get his staff the proper training and also incorporated incentives for staff conversion percentages.

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After the training, they began to see significantly more new patients come through the door. We began working on their online presence utilizing SEO, PPC, and Social Media Ads. We helped them develop and buy magazine, radio and print ads. Their marketing has been hugely successful because of the investment in the market and training to their staff.

The results have been over the top. In one year they doubled revenue and have seen as many as 300+ new patients in a month.

What was the cost?

Radio: $6,000/month
Community Marketing: $2,000/month
Online Advertising: $2500/month
Traditional Advertising: $1500/month (Magazine/Print)

Miscellaneous 

Dental Marketing - Dental Marketing Company

Dental Marketing Case Study: Product Focus

Denture World

When we sat down with Dr. Merrill to do our consult we discovered the doctor primarily was interested in bringing in more denture cases.

We pulled a patient profile along with an opportunity map. We discovered her local area not only had a higher percentage of 55+ individuals but also had a high index of people not going to the dentist. This created an opportunity to advertise to those people and get them in for a check-up and a fitting for dentures.

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The results were the largest they had ever seen! With an average investment of $3,000/month, they see an average of 20 new denture patients a month!

What was the cost?

Direct Mail: $3,000/month