Every once in awhile I like to change things up a bit and look outside of dentistry to help me communicate with my marketing clients. A frequent question I hear a lot is: "Where should I buy my next practice."…
As dental marketing has progressed, more dentists have wisely focused their efforts online. Even dentists with limited budgets have found a way to do a basic website. The issue is that in most markets we may have hit that point…
How to get started on an annual Dental Marketing Plan Step 1- Design your marketing to get attention from the different demographics in your area you want to see. This seems like common sense, but in all actuality, you need…
Getting through dental school is just the first step to being an actual practicing dentist and owning your own practice. After spending a few years as an associate you get the itch and now you’re ready to get started. So…
Is It Time For Dentists To Start Advertising On Yelp? I’ve had several conversations with clients lately about a blog I wrote back in 2014 about Yelp advertising. They wanted to know whether they should be paying to advertise on…
The art of NOT advertising: Some dentists send out direct mailers, do pay-per-click ads, run Facebook ads and have a great call to action strategy. That works for them and what they are trying to accomplish in their practice. This…
Did you realize there’s a type of marketing that you could be missing out on? It’s called educational marketing. This approach bridges the gap left behind by the American Dental Association. The ADA doesn’t focus on creating and optimizing educational content…
Growth inside of a practice is inevitable if you have been successful with your current patients. Now you’re ready to make the decision of adding an associate. This can create great opportunities but will also create unique challenges. The biggest…
Marketing for the 21st Century Practice Ever heard the old saying “Plan your work and work your plan!” Seems easy enough; however, most dental practices don’t follow this crucial piece of advice. Most practices we work with either change their strategy monthly…
I’ve had numerous conversations over the years with dentists looking to take a step further and grow their practice. Most have been working in a practice that has an aging patient base and need an influx of a new type…
